The Next-Gen Everest Wildtrak is an exciting new derivative that is athletic, sportier and more rugged than the core models, and captures the dynamic flair of the Wildtrak series that has been so popular in the Ranger bakkie over the years. “The new Everest Wildtrak continues this legacy as an aspirational model that will further reinforce the Next-Gen Everest as a leader in design and innovation.” The Wildtrak badge embodies trend-setting style, luxury, comfort and advanced driver assistance technologies,” Mashinini says. “Introducing the Wildtrak series to Everest for the first time is especially exciting, as it has been immensely successful on our Ranger line-up for well over a decade. “We are delighted to expand the range with an additional four derivatives that will meet the needs and budgets of a wider range of customers, particularly with the more affordable XLT models. “The Next-Gen Everest has been exceptionally well received in South Africa, with its more premium positioning in the mid-size SUV segment making it a popular choice amongst family and lifestyle-oriented customers,” says Doreen Mashinini, General Manager for Marketing at Ford South Africa. It is complemented by the addition of a 4x2 version of the Everest Sport, and the launch of the XLT series in 4x2 and 4x4 as the entry point to the Next-Gen Everest line-up – all of which use the renowned 154kW 2.0L Bi-Turbo diesel engine. Of particular interest is the introduction of Ford’s legendary Wildtrak specification on the Everest for the first time, slotting in below the opulent Everest Platinum but sharing the same 184kW 3.0L V6 turbodiesel engine and permanent four-wheel drive system as the range-topping model. Now Ford South Africa is upping the ante once again by expanding the range from two to six derivatives. PRETORIA, South Africa, – The Next-Generation Ford Everest raised the bar for luxury, sophistication and capability in the mid-size sport utility vehicle (SUV) segment when it was launched in South Africa late last year.
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